Christmas at Petersham Nurseries

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Petersham Nurseries

The Week

“We describe Covent Garden as a ‘lifestyle destination’ as it will have various elements that incorporate many different areas of our daily lives. There’s a delicatessen where you can pop by for a coffee or pick up everything you require for a dinner party – including wine from the cellar and flowers from the florist.”

It has been the most natural succession. Even though I am managing director of the brand, the whole family is integral to the business. My parents are so good at picking up on the finer details, building an individual aesthetic and creating the overall feel of our spaces. My youngest sister, Ruby, has been part of the buying team and Harry, my brother, supplies as much produce as possible from his farm on the Devon/Dorset border. We have wine from my husband’s family estates in Italy. Giovanni has put together our wine offering with our team at Petersham Cellar. Anna, my sister, has an interactive theatre and production company called Petersham Road and will be putting together all of the entertainment for any events we put on. We each bring our own interests and specialities to the business.