The growth and success of Petersham Nurseries in recent years can be attributed to the ideas and determination of eldest daughter, Lara Boglione. Taking the reins in 2011 as Managing Director, she has seamlessly woven her personal vision in strengthening the company’s philosophy and has been the driving force behind the development of the nurseries.
Lara studied social anthropology at SOAS, writing her thesis on seeds and sustainability. She then spent a number of years travelling and was joined by her father in India. Together they developed the Shop’s international buying links; sourcing the ‘Misore’ paintings and the Indian blinds that hang throughout the nursery; building relationships with the village community that produces the terracotta pots, granite pillars and zinc tables; and closer to home sourcing glass in Murano, olive oils and Sicilian crockery.
On her return, Lara began to take on more and more responsibility for all facets of the business, ensuring the values that her parents had established were sustained.
Lara Boglione is the creative visionary behind bringing Petersham Nurseries to Covent Garden, whilst remaining actively involved in all aspects of the business to ensure brand values are maintained.
In 2013, Lara and her now husband Giovanni Mazzei, founded and established Petersham Cellar, an Italian wine merchant, which promotes an ever-evolving selection of hand-picked Italian wines.
Today she leads a growing aspirational brand, inspired by nature, her family’s Italian heritage and her principles of sustainability and ‘slow living’.